Instagram Stories Case Study

An in-depth analysis of the Stories phenomena

 

Introduction

Before Instagram Stories, users share high-quality content on Instagram, resulting in a different set of standards from other social media platforms and making Instagram a less popular option for more personal, frequent, and casual engagement. 

Instagram has been making majority of its revenue from ads, and there were three types of ads: video ads, image ads, and carousel ads. Instagram Stories became its fourth type of ads, providing businesses a new branding and marketing technique while engaging more users through this feature.