Travel Discovery Experience Concept
An exciting and fast-paced passion project
Wandering in a 90-degree weather, I was sweating in the bustling streets of Shibuya. The attraction I was supposed to go was closed due to construction, and the restaurant that I planned to visit afterwards wasn’t open yet for dinner. I was scrolling through the notes that I made for this trip crammed with endless images saved from Pinterest, screenshots of chat history with friends, and random links and addresses that at this moment stopped making any sense. I was lost, and my camera was dead, and the primary purpose of this trip was to make some quality additions to my photography portfolio.
The planning was seamless, I thought. I researched tons of websites, looked through my favorite travel Instagram, and even made an effort to compile a comprehensive itinerary.
I failed to consider that all the planning was done in English, and that Instagram/Pinterest photos did not provide informative and realistic guidance for a potential destination.
Maybe my mom was right, I should have just paid for a tour guide or a travel agency. But as an independent, tech savvy, and broke college student, I cannot justify paying so much for something I could theoretically achieve through existing resources and meticulous planning. I believed I could do it, but not after I ended up wasting almost an entire day trying to figure out where I was and what to do.
There’s a problem
As an avid traveler, I look for amazing and unique experiences when I travel, I want to be able to plan a travel experience based on a desired activity, and the type of people I am traveling with.
However, it is extremely difficult for me to do so because the current market only allows me to plan a trip by searching and browsing by a date and/or destination. Therefore, I have to refer to numerous other sources to gather information about a trip.
The large amount of tools and information involved in the planning and researching process of a trip leads to a high likelihood to make mistakes on the road.
Identify the needs
To test my hypothesis, I conducted a user research through sending out a Typeform online in a Facebook group consisted mainly of young adults and new grads (~ potential bias alert* ~). I collected 16 responses, and visualized these responses through a heat map.
More Details Coming Soon.